Do:

•  Apply the same clear space and color rules for practice icons to general use icons. 
• Use these general use icons to help illustrate benefits or talking points in sales presentations and supporting materials such as proposals, placemats and RFPs.

Avoid:

• Avoid using in a similar application as the practice icons (e.g., avoid using on cover or with headline or title of a piece.)
• Avoid using icon for a purpose other than what is suggested in the graphic to the right.
• Avoid using these icons in external-facing sales materials such as ads, social posts, email communications, postcards and direct mail, flyers and other similar marketing materials.